Introduction In the age of data-driven decision-making, the role of market research firms like Ipsos has become vital for businesses looking to understand consumer behaviour and market trends. Established in France in 1975, Ipsos is now one of the world’s largest market research companies. With its presence in over 90 countries and expertise across various […]
How Guessand is Changing the Face of Online Shopping
Introduction In an increasingly digital world, online shopping has become an integral part of consumer behaviour. With the rise of e-commerce giants, businesses are consistently searching for innovative ways to engage users and enhance their shopping experience. Enter Guessand, a promising platform that is revolutionising online shopping with its gamification approach, transforming how consumers interact […]
New Look: Revamping Retail for a Bright Future
Importance of Retail Innovation The retail industry is undergoing significant transformation as brands seek to adapt to changing consumer habits and preferences. New Look, a prominent UK fashion retailer, is taking steps to redefine its strategy and enhance customer engagement. As economic pressures persist and online shopping continues to thrive, the importance of innovative retail […]
Understanding Current Trends in Price Adjustments
Introduction The dynamics of pricing are crucial to understanding the current economic landscape. Price adjustments influence consumer behaviour, affect inflation rates, and impact business profitability. As various industries grapple with changing input costs and shifting consumer demand, understanding the trends in pricing is more important than ever. Recent Developments in Pricing Recent data from the […]