What observers say
The iPhone 18 Pro is expected to launch in September 2026, with a starting price ranging from $999 to $1,099. This new model is anticipated to feature Apple’s next-generation A20 Pro chip, which will be built on a 2nm process, promising enhanced performance and efficiency.
In terms of design, the iPhone 18 Pro may introduce a smaller Dynamic Island and could possibly incorporate under-display Face ID, marking a significant shift in Apple’s approach to user interface and security. The device is also expected to retain a triple rear camera system, which has become a hallmark of Apple’s premium smartphones.
Interestingly, the iPhone 18 is expected to remain visually identical to its predecessors, with only minor dimensional tweaks. This decision appears to be a strategic move by Apple to encourage consumers to opt for the more expensive iPhone 18 Pro and other premium models rather than the baseline version.
Alongside the iPhone 18 Pro, Apple is also anticipated to launch the iPhone Fold, which is expected to start at $1,999 for the 256GB model. The iPhone Fold is projected to feature an outer display measuring 5.4 inches and an inner screen of 7.8 inches. When opened, it is expected to be only 4.5mm thick, while its folded state will measure between 9mm and 9.5mm.
Additionally, the iPhone Air 2 is expected to launch simultaneously with the iPhone 18 Pro, further expanding Apple’s product lineup. Observers are keenly watching how these new models will perform in a competitive market, especially with the anticipated shift in design and functionality.
As for the color options, the iPhone 18 Pro may skip traditional neutral colors, introducing more premium finishes such as deep red or burgundy, which could appeal to a broader audience looking for unique aesthetics in their devices.
Details remain unconfirmed regarding the exact release date of the iPhone 18 and iPhone 18e, which may potentially be delayed until early 2027. Furthermore, the final design and features of the iPhone Fold are not yet confirmed, including the possibility of a crease-free display.