The numbers
The Labubu movie is currently in early development and will blend live action and computer-generated animation. This project, announced on March 19, 2026, marks a significant milestone for the character, which has become a cultural phenomenon since its creation in 2015.
Directed by Paul King, known for his work on Wonka and Paddington, the film will feature a screenplay co-written by King and Steven Levenson. Kasing Lung, the creator of Labubu, will serve as an executive producer, ensuring that the character’s essence is preserved in this new format.
Labubu dolls were first introduced as part of Kasing Lung’s book series The Monsters and have since gained immense popularity, contributing to Pop Mart’s rise in the toy industry. The brand has become Pop Mart’s most successful product, with sales reaching approximately 1.4 billion dollars, driven by a unique ‘ugly-cute’ aesthetic and a strategy built on scarcity and collectability.
As of now, Labubu has achieved a staggering 40 billion dollars in sales across various products, with the dolls being a key factor in this success. The phenomenon has been further fueled by celebrity endorsements and the allure of blind-box collectibles, which have captivated fans globally.
Labubu’s character is inspired by Nordic mythology, adding a layer of depth to its appeal. Retail strategists have noted that “scarcity without story is just empty shelves. Scarcity with lore becomes currency,” highlighting the importance of narrative in driving the brand’s popularity.
The collaboration between Pop Mart and Sony Pictures Entertainment signifies a pivotal moment in transitioning Labubu from the realm of collectibles to the big screen. Observers are eager to see how this partnership will unfold and what new dimensions it will bring to the beloved character.
As the project progresses, details remain unconfirmed regarding the film’s release date and additional casting choices. However, the excitement surrounding Labubu’s 10th anniversary and the forthcoming movie continues to grow, promising a new chapter for fans of the character.